Discover our new personalized TV content !

 
 

Context
Television is undergoing a revolution, moving from the TV screen to multiple screens. Today’s user watches TV and, at the same time, browses the web on a tablet, sends SMS, posts comments on social networks, searches for complementary information on the program, etc.
Facing this situation, NexGenTV was thought to offer new solutions for a media that is now outdated.

Challenges

  • Offer an innovative and enhanced TV experience during programs
  • Develop a versatile platform targeting content replacement. This platform improves experience by inserting enriched video content from multiple sources (web, videos, VoD, targeted ads ...)

Solution

  • Integrate an automation platform allowing video insertion based on content detection, video markers or user definition/profiles
  • Generate statistics of user video consumption and behaviors
     

Demo